Integrated Marketing Strategy

The team at CWB Marketing has an outstanding 25-year record managing multi-faceted marketing and communications campaigns.  Experience has proven time and again, that our clients' constituents and customers expect to be able to get information and to take action on their own terms.

This works best with a combination of traditional full service marketing & promotions and weaves together with digital to create an integrated approach.  Each project or marketing plan must be able to address every prospect with all applicable marketing channels. 

Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.

Our Services

Digital / Social Media

In today's market all businesses or organizations need an internet presence. Our role is to walk you through some of the most important tools needed in today’s very competitive digital world, to maximize your ROI and grow your sales and business. These tools will increase the quantity of leads you receive and move them through a process that will capture their interest and contact information, pre-qualify them, and talk to and nurture them through the final sale.

Whether your goal is brand awareness, leads, or increasing website traffic, our social media team will develop a custom strategy to effectively reach and communicate to your business’s target audience across all relevant channels including Facebook, Twitter, LinkedIn, Pintrest, Google+ and YouTube. Your social marketing campaigns will be part of an integrated plan, aligned with other online direct marketing mediums, for driving response.

Our role at CWB Marketing is to integrate your internet presence into your overall marketing plan, making both work in concert to deliver successful results.

Graphic Design - Printing Promotion

Through a network of exceptional affiliates, CWB Marketing will meet your individual print project requirements with the best price and quality of service. Our account management team is ready to provide you unparalleled service during every step of your project with attention to detail that is both detail orientated and flexible to your needs.

After an initial client consultation with our creative team will put together a creative brief which will provide the basis for all branding. We get a comprehensive understanding of who and where your customers are along with what message your company wants to relate to your present & prospective customers.

Whether your company needs to create ads for a digital campaign on Google or Facebook or a company brochure, postcard or a menu for your restaurant, CWB Marketing has a custom solution. Our award-winning design team will create a custom promotional piece that will represent your brand.

Once the design process is completed, your collateral material will be printed on one of our state of the art printers, either sheet-fed, web or digital will be chosen depending on the size and quantities needed.

Our direct mail professionals have the ability to target your audience geographically, where they live, work, shop & play or by age, race, income, education and much more.

Premium / Promotional Products

CWB Marketing delivers competitively priced, high quality premium and promotional products to clients from Fortune 500 to not-for-profit organizations.  We started this part of our business when we serviced many Public Broadcasting Stations with their famous "Tote Bags."

Our strategic relationships with many of the finest U.S. and overseas manufacturers ensure the quality of your promotional items at the best prices. We have access to over hundred thousand items from dozens of suppliers.

Our Team of Professionals

To leverage the best available talent in today's "gig economy" CWB Marketing offers our clients a team of experienced freelancers in marketing communications, graphic design, strategic planning, and all types of digital and social media.

Built on more than 25 years of success in national market promotions for major and small companies across multiple industries, CWB Marketing contracts with an array of experienced professionals to add expertise in whatever discipline is needed to complete the project.

Plus, we are fun to work with, enthusiastic, committed to your goals and responsive to your concerns.

Contact Us

If you would like to talk to us about your upcoming project, campaign or what ails your organization we are always willing to listen.